Helping you navigate the world of wine
Wine is a wonderful thing. It can emanate romance and intrigue, spark discussion and debate. It can evoke a sense of place or inspire a cherished memory. It is contemplative and complex with a story behind every bottle, every label, every vintage and every winemaker. With VineRoutes, we aim to share some of these stories with you.
VineRoutes is an Ontario, Canada based platform that intends to provide insight not just on Canada’s wine regions, but on a variety of regions around the world. And there are so many to celebrate.
Supporting our local industry
Ontario, Canada is a relatively young region, not to mention very small by comparison to the likes of Tuscany, California and Bordeaux. But the wine here is making a case for itself. People the world over are taking notice of this tiny region and holding on tight to the bottles that they’re able to get – if they can get any at all. We’ll provide a local perspective with great depth here, sharing stories and reviews, giving more credence to this very under-the-radar region we like to call home.
BC makes A+ wines too!
Canada’s other major wine region is the Okanagan Valley in British Columbia. It is here where premium wine flows like the waters running off the Rocky Mountains, thanks to a climate that suits grape growing perfectly. We can’t wait to share what we know about this amazing place and we know you’re going to love the wines that we’ve been privileged to discover and taste just as much as we do.
Expanding our horizons
Did you know that there are more than 75 countries producing wine in large commercial quantities? Fact: Canada isn’t even ranked among the top one third in terms of tonnes produced. (FYI Canada ranks 28th). So there’s a lot of ground we can cover here. And although we can’t necessarily get to them all, we do want to explore as many countries and regions as we can so as to share our perspective.
Carmelo Giardina – Founder, Editorial Director
Carmelo is a former journalism graduate and now marketing and PR professional working with major clients that include Rockstar Energy Drink, Coca-Cola, White Claw and Miller-Coors. He began writing about wine as a freelance writer for luxury lifestyle publication West of the City Magazine in 2017. A variety of publications spread across Canada now feature his writings on wine and spirits. In addition to being the lead writer for VineRoutes, Carmelo is the brand’s point person for strategic partnerships, content development and brand expansion.
Key regions of interest: Ontario, British Columbia, California and Tuscany.
Paula Henriques – Co-Founder, Managing Editor
Paula has been in the publishing business for more than 20 years, first working as an editor & features writer for a number of newspapers/magazines, and eventually co-founding PS MediaHouse in 2012 – a full-service marketing agency based in the Greater Toronto Area. Paula’s role is crucial in the management of VineRoutes. As someone who rallies the team and keeps things organized (and on time), she works closely with the Editorial Director on the operations side, while also keeping her finger on the pulse of sales & marketing and prospective partnerships.
Favourite regions and varietals: Niagara; The Douro for its Port wines; Pinot Noir and Sauvignon Blanc.
Shannon Mastaler – Co-Founder, Creative Director
Shannon has been in publishing for almost 20 years and previously worked as an editor and designer at a variety of Ontario newspaper and magazines. She is now co-owner of marketing agency PS MediaHouse, with Paula Henriques. With VineRoutes, Shannon oversees the brand’s look and direction, and is responsible for developing a brand strategy that works best and can be further understood by our intended audience. This includes all advertising materials, branded content for social media, product sales and affiliated partnerships.
Favourite regions and varietals: Niagara for its Rieslings and Pinot Noir; Spain for its Cava; Bolgheri for its super Tuscans.
Anneliese Lawton – Sales & Marketing Co-ordinator, Contributing Writer
Anneliese is an editor and writer with a publishing background. Currently the editor of Look Local Magazine, based out of Burlington, Ontario, she also writes for CBC & MTV Personality Jessi Cruikshank. Cultivating and fostering relationships in an ever-growing and, yet very tight-knit industry is important. Anneliese is the lead for our publicity, sales and marketing efforts, fostering strategic partnerships and helping others identify with the VineRoutes brand and relaying its message. She is also an occasional content contributor.