Spring is the perfect time to remind Ontarians to celebrate the taste of home. Each year, for the entire month of May, the team at Wine Country Ontario puts the spotlight on #30DaysofVQA – an initiative to help drive awareness to the amazing VQA wines available across the province and highlight how easy it is to buy local.
To help keep the momentum and awareness going, the @winecountryont Instagram and Twitter handles will introduce its audience to participating Ontario VQA wineries, highlighting a wine with a direct link/swipe-up to purchase. This will happen each day in May until the campaign ends on May 30th.
Wine Country Ontario invites consumers to join in on the month-long celebration and share their love of local on social media using the #30DaysofVQA official hashtag and tagging @winecountryont. Last year the series generated 1.8 million social media impressions.
Consumers are also given an incentive for participating. Wine Country Ontario will be issuing four $250 gift cards throughout the month to various individuals as a thank you for their social media support. Gift cards are towards a VQA winery of their choice.
In addition, VQA Wines of Ontario is excited to invite wine fans and food lovers to participate in its new series of #VQAatHome Live Chef Sessions. The series kicks off on May 20th at 6:00pm EDT with Pastry Chef Anna Olson and Chef Michael Olson, who are inviting wine and food enthusiasts into their home kitchen studio (virtually) and will take us through a series of delicious seasonal spring recipes just in time for the May long weekend, paired perfectly with VQA wines, of course.
Enjoy the month of May with some delicious Ontario-made VQA wines and don’t forget to let everyone know about it by posting your experiences on social media using #30DaysofVQA and tagging @WineCountryOnt.
Cheers to spring!