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Patrón 360° event coming to Toronto and Montreal this summer

June 11, 2024
Patrón Tequila invites Canadians to experience the spirit of Mexico with Patrón 360° coming this summer to Toronto and Montreal

One of the world’s leading premium tequilas, Patrón Tequila, is inviting Canadians to experience a high energy collision of technology and artistry at Patrón 360° set to debut this summer for one weekend only in Toronto and Montreal.

The party of the summer will offer tequila enthusiasts a portal to an exclusive escape out of the city and into the heart of Mexico. Step into the 88 x 88 ft dome and onto the sand to dance the night away in a sun-soaked paradise.

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“Patrón Tequila is known for bringing uniquely luxurious and energetic experiences to consumers, and this summer we plan to live up to that reputation,” said Rahel Lippert, senior brand manager at Patrón Tequila. “We can’t wait to bring this one-of-a-kind event to Canadians this summer and watch as guests are whisked away to a luxurious desert oasis in Mexico. Patrón 360° guarantees a truly one-of-a-kind experience.”

Patron Tequila

An unforgettable night awaits at Patrón 360°. 

The event has set it sights on being the ultimate summer party complete with live DJ sets from Kiinjo and premium Patrón cocktails, all while being surrounded by the luxurious and larger than life landscapes of Mexico.

The immersive experience will bring guests along a journey of tradition and passion. With projection mapping technology, the dome interior will transform into a 360 immersive experience to call on all senses. Attendees will be whisked over fields of agave, then across the Mexican desert to indulge in a breathtaking sunset full of warmth and display of colours. An unforgettable night awaits.

Event dates:

  • Montreal: July 12 – 13, 2024 from 9:00 PM – 2:00 AM
  • Toronto: July 26 – 27, 2024 from 8:00 PM – 1:00 AM

Find more information and tickets available at Tickets start at $35 per person (plus tax). Must be legal provincial drinking age to attend and purchase tickets.

Each ticket includes:

  • Access to PATRÓN 360°
  • One (1) PATRÓN Ranch Water welcome cocktail


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