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A sommelier in your pocket – three wine apps you need on your phone 

May 20, 2021

The world of wine can seem mysterious. Each bottle containing an origin, an insight – a story. Every grape, the characteristics of the vineyard, the method of the winemaker, all contribute to the flavour behind the label.

With a growing selection of wine and an appreciation for distinctive tastes and pairings, it can be hard to decide which bottle to bring home. Do you find yourself grabbing an old favourite? Trusting recommendations from a friend? Are you too comfortable to try something new?

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Exploring wine has never been more fun, and information has never been so easily available. There’s so much to discover. Why not start now and download an app.

Whether you’re looking for the right wine to serve with a meal or a perfect summer white with just a hint of peach, here are three wine apps making a splash for wine novices and oenophiles alike.


somm™ is the app that takes the guesswork out of wine (they literally coined the phrase “a sommelier in your pocket”). Founded by Jennifer Stasiewich, self-proclaimed foodie and wine-lover, the app was born out of her realization that an intuitive tool was needed to navigate, discover and appreciate the world of wine.

With access to a marketplace, bottle shops, wineries and agencies all in the palm of your hand, somm™ provides access to wines you can’t get in a traditional liquor store – delivered right to your door. The company is also integrated with the LCBO – arguably the largest buyer of wine in the world – and has one of Canada’s only Master Sommeliers, Elyse Lambert, on their team. Receive recommendations based on your occasion, explore different palates and tastes, and even create your own virtual wine cellar.

With somm™, there’s no more pretending, staring blankly at restaurant wine menus, or aimless meanders at wine shops. Available on the App Store and Google Play.

Natalie MacLean’s Wine Picks & Pairings 

Founded by sommelier, wine journalist and bestselling author, Natalie MacLean, Wine Picks & Pairings is an easy-to-use app that you’ll love when you’re on the go. All you need is a quick picture of a wine label for the app to pull up tasting notes, scores, recipes, and food pairings. You can track your own tasting notes and even add the bottle to your virtual cellar.

If you’re shopping in Ontario, the app provides an up-to-date stock of the bottles available at your LCBO. And you can share what you’re drinking directly to Facebook or Instagram. All in all, the app gives you access to more than 700,000 wine pairings and food suggestions. Available on the App Store and Google Play.

Just Wine

The Just Wine app was founded by Mobility Quotient, a Calgary-based mobile solutions agency that saw a need for an easy-to-use, yet comprehensive mobile app for all wine lovers – from beginners to the most experienced sommeliers. Want to learn how to swirl, sniff, and swish your wine? This is the app for you.

With a “learning” section, the app will teach you how to discover, the sometimes subtle, differences between grape varieties like cab sauv and merlot. You can track your favourite and not-so-favourite wines, add pictures and tasting notes, and even participate in virtual educational classes and learn from sommeliers. Available on the App Store and Google Play.


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