Partners & Collaborators

The Siren Group

August 10, 2022

As leader of The Siren Group Inc. ( – a boutique, public relations agency and collective of consultants specializing in the consumer marketing and lifestyle sectors – Susan Willemsen designs, manages and implements innovative, compelling and successful marketing communications programs for her wide range of clients.

The Siren GroupAn entrepreneur in spirit, she founded the company solo in 2001. Previously she was vice-president of consumer marketing, and vice-president of business development in the Toronto office of Cohn & Wolfe, a leading, multinational public relations agency, and earlier, a senior consultant at Strategic Objectives Inc., managing programs for CPG, retail, fashion, hospitality, entertainment, and food & beverage brands.

Susan volunteered on the Steering Committee for Terroir Symposium (, Canada’s leading hospitality industry collective dedicated to creating a long-term vision for the foodservice and hospitality industries, where she oversaw PR and international media relations. She currently volunteers with the Canadian Association of Professional Sommeliers (CAPS Ontario) for special events and media relations, and with FoodBall, a prestigious international culinary fundraiser benefitting Sinai Health.

Susan’s passions are food & wine, music, hospitality & entertainment, travel, and continuing education. She attended the Cordon Bleu Cookery School, followed by studies at the Wine & Spirit Education Trust (WSET) in London, UK. She has front-of-house experience in Toronto’s hospitality industry, has completed the WSET Level II in wine, with distinction, Fine Vintage Ltd.’s French Wines Professional Diploma program, and is currently writing her exam for WSET Level III. She is SmartServe certified, and always ready to pour.

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