VineRoutes on Threads
Lifestyle Drinks News & Views

Smart options for the mindful drinker

January 26, 2024

In the ever-evolving landscape of consumer preferences, the spectrum of sobriety is expanding. From the sober-curious to those embracing moderation, the quest for less is reshaping the beverage industry. No and less alcohol wines, projected to grow by 21 percent and 24 percent respectively, are at the forefront of this movement, aligning seamlessly with the changing habits of mindful drinkers.

According to global research company, Wine Intelligence, there’s been a significant surge in the interest surrounding no and less alcohol wines. As consumers increasingly prioritize health and well-being, there’s a growing demand for premium, quality options that don’t compromise on taste. With a projected growth in sales, the wine industry is adapting to meet this demand with innovative offerings that cater to the evolving palate of the modern wine enthusiast.

Read Also: Why NoLo wine consumption is a rapidly growing trend

Leading the charge in this transformative trend for Canadian drinkers is Arterra Wines Canada, where Erika Neudorf, head of innovation, emphasizes the commitment to meeting consumer interests in the growing low-to-no alcohol category. The focus is on ensuring that lighter options don’t skimp on the premium experience wine lovers expect.

“We’re evolving to meet consumers’ interest in this growing category. Quality and taste are top priorities as we continue to innovate by growing our low-to-no sugar, calorie and alcohol options,” she says. “We are excited by the leaps we’re making in the lighter options category and anticipate significant interest in these wines.”

Neudorf anticipates a significant surge of interest in these lighter wines as consumers seek well-crafted alternatives.

As we embrace a softer twist to our beverage choices, low-ABV options promise a spirited journey beyond the festivities, inviting us to savour the moment and elevate our drinking experience. The evolution of the sober-curious movement (aka sober sometimes, moderation-minded or mindful drinker) is not just about saying no; it’s about saying yes to quality, flavour, and a mindful approach to our drinking choices.

mindful drinker

The wine industry is adapting to meet the ‘NoLo’ demand with offerings that cater to the evolving palate of the modern wine enthusiast.

Exploring the array of choices: Saintly, BASK, and Jackson-Triggs Light

Saintly introduces its first non-alcoholic sparkling rosé, HeavenSent, providing an alternative for those embracing sobriety without compromising on flavour. Also, the new moderation brand, Sidney, offers full-flavoured, less alcohol pinot grigio, rosé, and cabernet sauvignon wines.

BASK takes the worry out of the equation with its range of wines, spritzes, and hard teas boasting 0g of sugar per ¾ cup serving. It’s an invitation to savour the moment without sacrificing taste or mindful drinking habits.

For those with a penchant for the familiar, Jackson-Triggs Light caters to enthusiasts seeking lower alcohol content while relishing the beloved flavours of the Jackson-Triggs brand. It’s a perfect fusion of lifestyle choices without compromising on the magic of the original offerings.

mindful drinkerLow-ABV craft cocktails: Aperitivo and Vermouth di Torino PGI

In the realm of craft cocktails, the trend leans towards Low-ABV options, providing a rich variation of products like Vermouth di Torino wines and sparkling wines.

Vermouth di Torino PGI stands out as a trendsetter, offering a rich history and a complex profile that includes a blend of herbs, aromatic wine, and a distinctive bitterness. Originating from Piemonte, Italy, this product opens up a myriad of possibilities for crafting unique cocktails with its various varieties and styles.

Enhance your at-home cocktail experience with three easy-to-recreate low-ABV cocktails:

  • Vermouth Spritz: Mix Vermouth di Torino PGI with soda water and garnish with a twist of Costa d’Amalfi PGI Lemons for a refreshing and sophisticated sip.
  • Sparkling Wine Spritz: Combine your favourite sparkling wine with a splash of soda, creating a light and effervescent cocktail that’s perfect for any occasion.
  • Mediterranean Mule: Blend Vermouth di Torino PGI with ginger beer and a squeeze of fresh lime for a zesty and invigorating drink.


– Carmelo Giardina is the principal editor of VineRoutes



Exclusive content via Email

You have Successfully Subscribed!