Cali Red
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Snoop Dogg, 19 Crimes collaboration ‘Cali Red’ launches Ontario-wide

March 10, 2021

Australian wine brand 19 Crimes is officially announcing the arrival of Cali Red, the brand’s first-ever California wine – produced in collaboration with entertainment icon Snoop Dogg – in-store now at Ontario LCBO locations.

Already launched across the United States, British Columbia and Alberta late last year, Cali Red is part of a multi-year partnership between the entertainer and the wine company. The line expansion casts a contemporary lens on 19 Crimes, whose original wines were inspired by the convicts-turned-colonists that built Australia.

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“I’ve been a fan of this wine, and I’m excited to unveil my ‘Cali Red’ and share the experience with all my fans,” stated Snoop Dogg. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”

Cali Red

Cali Red: 19 Crimes and global entertainer Snoop Dogg are collaborating as part of a multi-year partnership.

19 Crimes is well-known for its innovative use of augmented reality (AR) technology on its wine labels, and Cali Red will be no different – those who pick up a bottle will have a unique opportunity to get an “up close and personal” Snoop experience.

In addition to being available in Ontario, Cali Red can be found at participating retailers in B.C., Alberta, Saskatchewan, Manitoba, Nova Scotia, New Brunswick and Newfoundland.

19 Crimes was recently announced as #4 in Drinks International’s ‘The World’s Most Admired Wine Brands 2020’ and, for the fifth consecutive year, 19 Crimes was awarded Shanken’s Impact Hot Brand. 19 Crimes has always been a disruptor in its category, as the first winery to use augmented reality to bring their labels to life.

Tasting notes for the 19 Crimes 2019 ‘Cali Red’

The first California wine from the Australian producer, Cali Red is a red blend comprised of 65 percent petite syrah, 30 percent zinfandel and five percent merlot. Attractively packaged, it’s sure to be popular among the mainstream consumer of California wine – known to prefer sweeter, more concentrated reds over dry, terroir styled wines. It’s likely to take a large bite out of the Apothic Red and Meiomi buyers’ market (if not for the sake of taste and something new, then for entertainer Snoop Dogg’s noted popularity). Aged in American oak, the wine’s flavour is rich with syrupy sweet vanilla, wild berry fruit, milk chocolate notes and subtle hints of smoke on the finish. At 20 grams of sugar per litre, this is something my palate tends to rebuff, but as mentioned, this is a wine for a broader consumption base, not the contemplative imbiber. Its price point seems to align with that assertion. ($19.95)

Cali Red

Snoop Dogg is in the house. Literally. A 7-foot tall tribute to Snoop Dogg created by local artist Jordan Sook is living at the flagship LCBO store at 49 Spadina Avenue in Toronto – a piece commissioned to celebrate Snoop’s new partnership with 19 Crimes wine.